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James Cameron's Avatar Movie Unofficial Fan Club

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Jessica Alba Would Appear In Avatar 2

Category: , , By Unknown
Jessica Alba would be keen to appear in the second Avatar movie.
Alba revealed that Robert Rodriguez and Avatar filmmaker James Cameron are two of the most 'impactful' people for the actress.
Jessica Alba Would Appear In Avatar 2
Jessica Alba in Avatar 2
Speaking to GQ magazine the actress said: "He knows where to find me - I'm always available to him. If we can work together and have a successful movie and make a lot of money, then great. But most importantly, he's my friend."
"Career-wise, the most impactful people for me have been James Cameron and Robert Rodriguez."
And Alba is working with Rodriguez on her new project Machete, which is out in the UK later this year, and she admits that she was nervous about working alongside Oscar winner Robert De Niro.
"It felt like I was dreaming. You work with De Niro and you suddenly feel totally different.
"My heart was beating fast, I got tongue-tied, I was sweating and so nervous. But he was so sweet, and gentle, calm, quiet and kept to himself."
"I said to him, 'Robert, please help me, I don't want to f**k this up, please don't let me suck'."
And the actress has made a second movie with De Niro this year as she is also set to star in Little Fockers at the end of the year.
 


James Cameron Plans to Shoot “Avatar” Sequel 6.8 Miles Underwater

Avatar - 2009

Did you think Avatar was as technically ambitious a production as a director can imagine? Well, think again. James Cameron wants to travel 6.8 miles beneath the surface of the ocean to shoot footage for the Avatar sequel and win a $10 million X-Prizeat the same time.
The X-Prize is an award given to pioneers in privately funded science and exploration. It was previously given to the first team to build a privately funded, manned spacecraft and launch it out of Earth’s atmosphere. Now it’s going to the first private crew to make two manned dives to Challenger Deep, the deepest surveyed point in all of Earth’s oceans.
Winning the X-Prize will just be a bonus for Cameron in his quest to the bottom of the sea; The Daily Mail reports that the sequel to Avatar will be set in the oceans of PandoraPandora, the planet portrayed in the first film, and Cameron will shoot some scenes with the submarine he’s building — in 3D of course.
Few filmmakers can pitch something like that to their financiers with a straight face, but Avatar was the most successful film ever, raking in nearly two billion dollars at the box office, so Cameron is among those filmmakers. He might even be the only member of that club.
Cameron is no stranger to deep sea exploration. He shot the acclaimed deep sea documentaries Ghosts of the Abyss and Aliens of the Deep.
No one has visited Challenger Deep since explorers Jacques Piccard and Don Walsh made the journey half a century ago. The X-Prize was announced to commemorate their voyage.
Five thousand fathoms under the waves, a deafening clang rang out through the cramped, freezing submarine, causing the whole vessel to shake like a leaf. 


Squinting through their tiny Plexiglas window into the abyss, the two explorers’ hearts missed

a beat. 
‘It was a pretty hairy experience,’ they said afterwards with some understatement. The outer
layer of their porthole had cracked under the unimaginable weight of six miles of seawater — and they still had more than a mile to descend. 
Fortunately, their so-called ‘bathyscaphe’ submarine, an extraordinary piece of Swiss- Italian- German engineering, sustained no further damage, and the explorers — Jacques Piccard and Don Walsh — lived to tell the extraordinary tale of this unique descent.
Twelve men have walked on the surface of the Moon and maybe 500 have travelled into space, but only Piccard and Walsh have visited the very deepest point of the ocean, which they reached on January 23, 1960. 
The Challenger Deep dive was one of the most extraordinary — and surprisingly little known — feats of human exploration in history, the voyage in a submarine to a place even more extreme than the surface of most planets. 
Now it has been announced that the multi-Oscar-winning film director James Cameron plans to add his name to the very exclusive club of those who have travelled to the bottom of the Challenger Deep, part of the Mariana Trench in the western Pacific, and the deepest known point in the world’s oceans. 
Cameron — who, after all, made a fortune with Titanic — plans a follow-up to his billion-dollar 3D blockbuster Avatar, this time set in the teeming oceans of the film’s fictional alien planet of Pandora. 
And last weekend it was reported that he has commissioned a bespoke submarine, built of high-tech, man-made composite materials and powered by electric motors, which will be capable of surviving the tremendous pressures at a depth of seven miles, from which he will shoot 3D footage that may be incorporated in Avatar’s sequel.
It seems bizarre that no one has repeated the feat of Piccard and Walsh in more than half a century (two unmanned submersible robots have made the trip since). But then no one has to date built a working replacement for their vessel, the Trieste. 
Explorers Jacques Picard and Don Walsh reached the very deepest point of the ocean on January 23, 1960
Explorers Andy Rechnitzer, left, and Jacques Picard reached the deepest point of the ocean in January 1960
Designed by Challenger Deep pilot Jacques Piccard’s father, the Swiss scientist Auguste Piccard, and mostly built in Italy, the Trieste, which was bought by the U.S. Navy in 1958, is a truly extraordinary vessel. 
Most deep-diving craft up to that point (and, indeed, up to today) were tethered vessels, linked to their ‘motherships’ on the surface by steel cables and umbilical cords to aid breathing. 
The 50ft-long Trieste was, in contrast, a wholly self-contained submarine, free-diving and with its own life-support systems. It was not attached to the surface in any way during its extraordinary five-hour descent to the ocean floor.
The Trieste in some ways resembled an underwater airship. It consisted of two parts: a huge cigar-shaped ‘balloon’ filled with 22,500 gallons of petrol to provide buoyancy (petrol is lighter than water).
Attached underneath this balloon was a tiny steel sphere, manufactured by Krupp of West Germany, just 7ft across, into which the pilots were crammed. 
Effectively, it worked like a hot air balloon underwater, since the petrol in the balloon was incompressible, unlike air. So even at great pressure, the petrol balloon kept its shape and the craft remained buoyant.
But if the petrol in the balloon was lighter than water, how did the submarine descend? Nine tons of iron pellets were attached to the craft to make it sink — and when the pilots wanted to ascend again, they were jettisoned on to the ocean floor.
During the dive, temperatures in the dank, unheated pressure sphere fell to a few degrees above zero, and the shivering pilots ate chocolate bars to conserve their strength.
Oscar-winning film director James Cameron has reportedly commissioned a bespoke submarine to travel to the bottom of the Challenger Deep
Oscar-winning film director James Cameron has reportedly commissioned a bespoke submarine to travel to the bottom of the Challenger Deep
At 30,000ft below the ocean surface, the outermost layer of their small Plexiglas porthole cracked, sending shockwaves reverberating through the submarine. Fortunately, the thick, cone-shaped block of transparent plastic in the window held.
After nearly five hours, descending at a rate of less than two knots, the Trieste settled a few inches above the floor of the lowest point on the Earth’s surface, a depth of 10,916m (35,814ft), where the crew spent 20 anxious minutes.
Conditions at the bottom of the Challenger Deep are almost unimaginable. Here, the seawater is more than a mile deeper than Everest is high, generating pressures of more than eight tonnes (the weight of a double-decker bus) per square inch. 
The total force on the Trieste’s sealed capsule thus amounted to more than 177,000 metric tons. Even the strongest, titanium-hulled military submarines, built by the USSR, can dive no deeper than 3,000ft, sustaining hull pressures of ‘only’ 1,800lb per square inch. 
The reason the Trieste could withstand the pressure was not only that its petrol balloon was incompressible, but also that the reinforced sphere in which its pilots sat was so tiny.
Even at the surface of the planet Venus, considered one of the most hostile environments in the solar system, ambient pressures are a mere sixteenth of those at the bottom of the Challenger Deep.
At the very bottom of the Pacific, it is pitch black; not a single photon of sunlight can penetrate to these depths. And it is cold, too. On the abyssal floor, water temperatures hover at a constant zero degrees. 
No unprotected diver could possibly survive such extreme conditions. At these pressures the body’s many air-filled cavities would implode. 
Despite this there is, amazingly, life. Piccard and Walsh, peering through their tiny porthole
and playing the Trieste’s external electric lamps onto the seabed through the crystal-clear water, saw several creatures, including a flounder-like flatfish and some shrimps. Oddly, the fish had eyes, even though there was no light with which to see.
The presence of clearly healthy marine animals shows that at these depths some oxygen must be present in the water — something thought unlikely before the expedition. 
Blockbuster: Cameron's proposed film will be a follow-up to his billion dollar 3D blockbuster Avatar, this time set in the teeming oceans of the film's fictional alien planet Pandora
Blockbuster: Cameron's proposed film will be a follow-up to his billion dollar 3D blockbuster Avatar, this time set in the teeming oceans of the film's fictional alien planet Pandora
Piccard later said that ‘by far the most interesting find was the fish that came floating by our porthole. We were astounded to find higher marine life forms down there at all.’ The seabed itself down there consists of a thick layer of ooze, formed by the skeletons of trillions of microscopic sea creatures. At these depths, there are few currents and the water is very nearly still.
The Challenger Deep is at the southern end of the Mariana Trench, a 1,600-mile-long, arc-shaped, undersea chasm to the east of the Philippines. The trench is five to seven miles deep and 43 miles across, and is formed as a result of one vast slab of the Earth’s crust — the Pacific tectonic plate — being thrust westwards at a rate of a few inches a year underneath another, the smaller Mariana Plate. 
This caused a gigantic geological fault called a subduction zone. 
The Pacific is ringed by huge, active, grinding faults such as this, which give rise to the earthquakes and volcanoes that make life around the edge of this ocean so perilous.
So how is the film-maker and part-time scientist Cameron planning to follow in Piccard and Walsh’s footsteps? Not in the Trieste, which is on display at the Navy Museum in Washington DC.
According to the reports, Cameron has commissioned a team of Australian engineers to design and build a submersible capable of taking him to the floor of the Challenger Deep, and capable of filming in 3D at these depths.
The precise design of this submersible is unclear, but it is likely that it will resemble the $4million Deep Flight Challenger commissioned by the American aviator and explorer Steve Fossett in 2007.
Fossett was killed in a plane crash that same year, just before his Challenger was due to start sea trials. Fossett’s estate owns the submarine, which has never been used, but the design is the property of San Francisco-based firm Hawkes Ocean Technologies, founded by British engineer Graham Hawkes.
Intrepid: Walsh and Piccard viewed fascinating fish through the porthole of their craft
Intrepid: Walsh and Piccard viewed fascinating fish through the porthole of their craft
What is known is that it was constructed from Kevlar — used in body armour — and carbon fibre, and had a transparent dome made from pressure-resistant resin.
Hawkes Ocean Technologies have told me that they are not building Cameron’s submarine, although they have worked with him in the past, supplying submersibles used in the 2005 documentary movie he directed called Aliens Of The Deep.
The Hawkes design uses a completely different way of reaching the ocean floor to that used by the Trieste. Rather than passively sinking, the 17ft-long Challenger actively ‘flies’ downwards, using hydroplanes and electrically powered thrusters to descend. And unlike the Trieste, the Challenger can be manoeuvred with ease at depth.
If Cameron succeeds in his voyage to the bottom of the sea, what will he find? In all likelihood nothing more than the etiolated crustacea and fish spotted by Piccard and Walsh. But the abyssal floor at the bottom of this trench remains by far the least explored environment on Earth. Indeed, we have better maps of the surface of Mars than we do of the bottom of the Pacific.
And this means there are bound to be surprises. Many scientists suspect that some large animals, giant squid and perhaps even whales may occasionally plunge to extreme depths and survive, despite the cold, the pressure, the lack of light and absence of food. 
And a few years ago a loud underwater noise nicknamed the ‘bloop’ was picked up by U.S. Navy sonars. It appeared to be coming from deep in the Pacific ocean. To this day no one knows its origin, though theories abound — ranging from a top-secret Russian submarine to some sort of gigantic sea monster new to science.
The fantastical colours of the big screen planet of Pandora, the fictional setting of Avatar, are unlikely to be present in this inky world of greys and browns. 
But it is, just about, possible that Cameron may glimpse something just as alien as the weird and wonderful beasts he imagined into being in his last movie.


Read more: http://www.dailymail.co.uk/sciencetech/article-1312406/Into-deadly-deep-How-James-Cameron-plans-film-Avatar-sequel-7-miles-seas-surface.html#ixzz100c1oCx2
 


Is 'Avatar' a Message Movie? Absolutely, says James Cameron

62nd+Annual+Directors+Guild+America+Awards+xS8YGA1-K7Wl.jpg

Director James Cameron (C) poses with his Feature Film Nomination Plaque for "Avatar" with actors Zoe Saldana (L) and Sam Worthington (R) in the press room during the 62nd Annual Directors Guild Of America Awards held at the Hyatt Regency Century Plaza on January 30, 2010 in Century City, California.


The Oscar-nominated director says he fought for his environmental theme. The special effects are just gravy.
Avatar
Avatar The Movie 2009


Time may have ever so slightly mellowed James Cameron's combative, take-no-prisoners approach to life and filmmaking, but that doesn't mean he still doesn't get a kick out of rocking the boat on the way to the bank. So, as his sci-fi epic "Avatar" sails past $2 billion in worldwide box office, breaking the record set by "Titanic," his last movie, Cameron takes no small delight in the way conservative commentators have attacked the movie. "Let me put it this way," Cameron says during a recent dinner conversation at a Hollywood cafe. "I'm happy to piss those guys off. I don't agree with their world view."

Cameron, though, does take exception to the imprecision of the attacks. Right-wing pundits have called "Avatar" a "deep expression of anti-Americanism" (the Weekly Standard), "anti-human, anti-military and anti-Western world view" (blogger and filmmaker Govindini Murty) and " 'Death Wish' for lefties" (Big Hollywood).

All off base, Cameron says -- though the "Death Wish" reference does raise a chuckle.

"I think there's something amazingly satisfying when the hammerheads come out of the forest and start mowing down all the bad security enforcers," Cameron says, referring to the movie's climactic creatures-versus-humans battle sequence. "Nature gets to fight back. It's 'Death Wish' for environmentalists. When did nature ever get to fight back in a movie?"

That question contains the core concept Cameron wanted to present in "Avatar." Yes, the movie boasts insane technological leaps for the medium. And, yes, there's a rock 'em, sock 'em action story with greed-head, colonial-minded humans battling blue-hued humanoid aliens over the resources of an Eden-like planet. But those elements are the hook, Cameron says, to make audiences absorb the movie's pro-environmentalist "medicine." 

It was a medicine that 20th Century Fox executives tried to talk Cameron out of administering. When they read Cameron's screenplay, the reaction, according to the director, was: "We really like the story. It's great. But, well, is there a way to not have so much of this tree-hugging, 'Ferngully' stuff in it?"

Avatar (2009)
Avatar Cover
"I said, 'Not with me making it,' " Cameron remembers. "Because that was my purpose in making the film. I wanted to make an environmentally conscious mainstream movie. And to be fair to 20th Century Fox, any of the other studios would have said the same thing. Fox ended up being enormously supportive and wrote this huge check. But they would have been much more comfortable if I had eliminated what they called the 'tree-hugging' elements."
One of the movie's key images -- the violent destruction of the towering Hometree, the center of the Na'vi world -- directly evokes the collapse of the World Trade Center. Cameron says the connection wasn't purely intentional. He was just looking to deliver an emotional gut-punch and make an explicit link to the damage he believes humans are inflicting on Earth, a planet that has become a "dying world" in "Avatar's" not-so-distant future.

'Live with less'

"And it will be a dying world if we don't make some fundamental changes about how we view ourselves and how we view wealth," Cameron says. "I consider the wealth of this nation its natural resources, not the things that we're brought up to think of as wealth. We're going to have to live with less.

"And I know people will look at me and say, 'Oh, he's a rich guy. What does he know about living with less?' I admit it's difficult once you've reached a certain level in your life. But I think there's a way to live and raise your kids with a set of values that teaches them the importance of hard work, the importance of respecting other people and the importance of respecting nature. And that it's not this consumer society where you buy something and then throw it away when you get the next new thing, filling up huge landfills with plastic and electronics."

It should be noted that this doesn't come off as a rant or a lecture or a slice of king-of-the-world arrogance. It's Cameron, at 55, a father of three young children and still every inch the science geek he was as a kid, speaking from the heart. And just as high school whiz kids are often despised for their aptitude and the whiff of know-it-all vanity that comes with it, there are plenty of people in tight-knit Hollywood reeling at the thought that Cameron might again find his way to the podium come Oscar night, as he did twice on Globes night.

These people don't even register with Cameron. But, during dinner, he circles back several times to the idea that he's somehow anti-military because of the way he depicts the corporate military contractors -- "Blackwater types," he calls them -- in "Avatar." The director repeatedly expresses his support for the armed forces, noting his Marine brother's service in Kuwait and professing deep respect for the sense of teamwork, duty and service that he believes form the heart of the Marine Corps.

60 Minutes - Cameron's Avatar (November 22, 2009)
Cameron on 60 Minutes
His question -- and since this is Cameron, he already knows the answer -- is: Can you be pro-military but oppose the choices made by what he considers to be a corrupt Bush administration? The prevailing motif in "Avatar" about opening your eyes (it's the last shot of the film and the central image of the one-sheet) can be seen as Cameron's direct response to the Iraq war.

"I probably shouldn't have put in the direct references to the language used with the Iraq war, the 'shock and awe' line, because it takes you too much there," Cameron reflects. "But what I really was saying was, 'Listen to what your leaders are saying. Open your eyes. And understand what the run-up to war is like, so the next time it happens, you can question it.' "

Cameron has no patience for anyone attempting to make direct parallels between "Avatar" and Iraq, like the German journalist who told Cameron during a recent media conference that the film seemed like the story of the Taliban told from the movement's point of view. He finds that kind of literalism "egregious" and "willfully ignorant of the power of allegorical storytelling."

"If 'Star Wars' had been made after the Iraq war, people would have called it anti-American," Cameron says, laughing. "I mean, it was a story of a small, ragtag band of insurgents fighting a major imperial power. George Lucas would be running for his life."

Not that Cameron would ever call himself a "Star Wars" fan. He likes his science-fiction dystopian, eschewing pure escapism. It's hard to imagine Ewoks having a place in Cameron's future worlds, unless they're part of the food chain. Myths are fine but, for him, there has to be some sense of purpose behind their use other than a simple celebration of human heroism.

Best of both worlds

And what of those critics who say that "Avatar" is a success despite its message? Can audiences enjoy the movie's fantastical elements and have its cautionary content fly over their heads?

"The movie is designed to work as a straightforward adventure and a romance, and if that's all you want from a movie, that's fine," Cameron says. "But the message isn't going over people's heads. That kind of talk trivializes the movie in the same way 'Titanic' was trivialized by saying it was a movie for 14-year-old girls.

"The thing is, you're not going to convert people with a popular movie, but you can resonate with things they already believe. So the fact that 'Avatar' is resonating is meaningful. Maybe that's what gets these guys more riled up than anything, the fact that maybe they don't have their finger on the pulse of the zeitgeist like they think they do."
 


How to Turn Yourself Into an AVATAR (The Movie)!

This is a really fun article that shows you how to turn yourself into an avatar. It uses your own photo to resemble the Avatar characters. For all avatar lovers, you wouldn't want to miss this! The avatar looks so cool and realistic.

How to Turn Yourself Into an Avatar – The Movie!


Have you watched the movie Avatar? Would you like to transform yourself into an Avatar?
http://www.avatarizeyourself.com/
This is a website from McDonalds where you can turn yourself into an avatar.  First you will see an introduction “Avatarize Yourself” then “Transform Into An Avatar, and Share Your Experience”.  Then you click on the button to upload your photo.  You will see the photo guidelines, that the photo should be in JPG or PNG files, the eyes should be opened, the photo should be facing forward, the face should be evenly lit, and to not use photos with smiles, with hats, or with hair over face. Browse through your pictures and upload it.   Then it will ask you to adjust your photo.  You can zoom in, rotate and move your photo around.  Then you hit the submit button.  While it’s processing your photo you will be entertained with the avatar slide show.  It’s really cool, I had a lot of fun doing it.  Tada!  Your avatar appears, and you can change the emotions to happy or angry. You will see your avatar's emotions instantly change.  You can also change your avatar's backgrounds or characters.  You can then add a message to your avatar if you like, and preview and share your avatar with your friends.  To share your avatar, you can either email, get the widget and post to your social networks, copy the URL and share with your friends, download as an image, or set as an MSN thumbnail.
Avatar (Two-Disc Blu-ray/DVD Combo) [Blu-ray]If you love avatar, you can try this out for fun!
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Neytiri Sexy Warrior Princess Costumes

Neytiri Sexy Warrior Princess
flickr:4579391246
Neytiri a Warrior Princess in the movie Avatar is the daughter of King and Queen of the Omaticayan People of Pandora also known as Navi. She is the one that finds Jake Sully in the forest and at first tries to kill him and later ends up saving him and bringing him to her Home Tree which is where her people dwell. Home Tree is also located above the largest Unobtanium deposit on the planet and the main reason the Resource Development Administration (RDA) has come to this planet. Unobtanium is a mineral that can save Earth from its energy crisis and it is up to Jake who works for the RDA to ease the Navi people and build relations with them in order to obtain these resources.
Jake is a wounded soldier paraplegic that had recently lost his twin brother and is offered to take the place of his brother Tom's place in The Avatar Program. He accepts the offer and soon sets out to a Pandora a Planet many light years away from earth. He doesn't realize the life changing events he will witness and is eventually engulfed by the young female princess Neytiri personality and beauty.
After Neytiri brings Jake to her people she is instructed to teach him their ways and customs although some do not feel this is the best choice they respect the elders decision as the King says it is Eywa's will and declares a decree to his people to accept him. The Princess spends all her efforts into teaching Jake everything there is to know about her people and the two of them go on many quests and missions together as part of his training. Jake catches on fast and soon gains the trust of many of the warriors as he experiences ceremonies and is brought to there most sacred places.
Neytiri grows fond of Jake and bonds with him over the course of time at a special ceremony she tells him that he can chose a woman and his choice is Neytiri. As time is running out Jake must make a decision between what he believes is right and wrong, from what he feels in his heart and from what his objective and responsibility to the RDA are. Jake is torn he is to be perceived as a traitor either way but soon the story unfolds and the Battle For Pandora is underway.
Neytiri rejects Jake, not sure of his true intentions or which side his loyalty lies. During a attack Neytiri loses her parents and the Omaticayan people must flee Home Tree and relocate to the Tree of Souls only to be pursued and hunted again from the military force RDA has built there. The Final Battle is approaching and the future of earth and the future of Neytiri and Jake are in fates hands.
 


The Dinosaurs Of Jurassic Park In Avatar ? - Watch The Video!

Category: , By Unknown
Take a look at this YouTube video. Some fans discovered that the sounds made by the Jurassic Park dinosaurs are identical with the 6-legged alien horses in Avatar:


 


Avatar Claims Title Of Most Pirated Blu-Ray Movie Ever



In addition to the movie box offices, James Cameron’s Avatar has seen been seeing strong success on the piracy shores: http://boxofficemojo.com/alltime/domestic.htm
Since last week’s Blu-ray release, the $237 million dollar film has been downloaded far more than any previous Blu-ray releases.

TorrentFreak reports that since its leak, Avatar has seen over 200,000 downloads within its first four days: http://torrentfreak.com/avatar-most-pirated-blu-ray-film-ever-100427/
While nowhere near the levels that DVD movie rips attain, the figure is highest so far for HD Blu-ray rips which come in at much larger file sizes.

Download statistics have shown that the majority of its demand is originating from the UK and Australia, who have a later release date than the US. The Blu-ray was released to the US market last Thursday, April 22nd and to the UK just yesterday.

(NW)
 


Avatar: Making movie games more faithful than ever

Category: , By Unknown
 
Using a technology called Remix, McDonald's was able to produce an 'Avatar'-themed game based on the actual theatrical assets from the smash-hit film. The technology may change the way such games are made in the future.
(Credit: Twentieth-Century Fox) Thanks to a new technology that allowed people to drive a rover across the world of Pandora from the smash hit film "Avatar," we might soon see a wide range of games or other projects that use the exact same 3D models as the films they're based on.
In December, McDonald's launched a game called PandoraRovr, in which anyone could explore James Cameron's fantastical moon. While an otherwise normal Flash-based promotion put together on behalf of one of the film's corporate partners, what made the game unusual is that the imagery in it was created using the movie's actual theatrical assets rather than models built from the ground up.
This was the fruit of a technology called Remix built by Multiverse, a Mountain View, Calif., virtual world platform developer, and which in theory, may change the economics of these types of projects forever. Though in its earliest stages, Remix may soon make it possible for film partners to put together Flash games like this in a matter of a month or two and for a fraction of what it would have cost in the past, even as their look and feel comes closer than ever before to the films on which they're based.
According to Multiverse Marketing Director Corey Bridges, Remix has the potential to flip the world of re-creating film assets on its head forever. In the past, he explained, anyone wanting to re-create the imagery from a movie would have only been able to use the actual theatrical assets--the 3D models of its characters, landscapes or vehicles, for example--as something from which to base entirely rebuilt digital copies.
James Cameron's Avatar: The Movie ScrapbookAvatar -- Embrace Movie Poster 
"That's the general state of the art," said Bridges. If "someone makes a video game based on a giant robot movie, they can't use the robot models because they're too complex. So the video game company says, 'We're going to rebuild and remodel from scratch to fit into this lower-quality medium. Or a toy company says, 'We're going to make some computer-generated art for the box. Okay, our guys will have to build that art.' You end up with all these promotional partners...having to reinvent the wheel."
The problem, Bridges continued, is that there has previously been no way to effectively render the kinds of lower-resolution objects directly from the super high-res original assets. Those models, such as, say, an incredibly detailed avatar of a nine-foot-tall Na'vi warrior, could require tens of thousands of polygons while a Flash version of that same Na'vi for a game might be just hundreds of polygons.
But Remix solved that problem, he said. Essentially, the technology, which emerged directly from Multiverse's existing virtual world development platform, is a rendering engine which allows for directly processing a high-resolution model and producing a low-polygon Flash version of that object.
In other words, Bridges said, Remix is a translation machine, and one that Multiverse is hoping will appeal to movie studios across Hollywood, as well as to their promotional partners.
So far, the company has impressed the partners it has worked with on projects involving Remix.

In PandoraRovr, the game built by McDonald;s using the assets from 'Avatar,' players can drive a rover around the fictional moon of Pandora and take snapshots of imagery geared to look more like that from the film than has been possible in the past.
(Credit: Twentieth-Century Fox)
"A big part of what (Multiverse's technology) did was make (PandoraRovr) look and feel just like the film," said Andy McKinney, the group account director at AKQA, the strategy firm that oversaw the production of PandoraRovr for McDonald's. "That was a big piece of excitement around the program, because we were letting people enter the world of Pandora in a way they couldn't elsewhere."
Using PandorRovr, "Avatar" fans can drive around the fictional world, getting a first-person and up-close view of what the moon looks like, and being able to control where they go and at what speed. When they find a vista they enjoy, they can take a snapshot, which comes out as a big, beautiful image suitable for using as a computer wallpaper, or for sending to friends.
And McKinney added that Remix's unique ability to translate the original "Avatar" assets, something he hadn't seen done before, was crucial to the eventual outcome of PandoraRovr.
"I think the nature of the program was so unusual because the film itself is so unusual," McKinney said. "So even the idea of replicating a magical unique world that has been created specifically for a film, that's such a unique challenge. So it required a unique solution like Multiverse was able to offer."
Widely available later this year
For several years, Multiverse has made its virtual world platform available for free to anyone who wanted it. The company has only made money from other developers' use of the platform through a revenue-sharing agreement in which it gets 10 percent of any fees generated by games built using the technology. If someone uses the platform to build a free game, Multiverse makes nothing.
Recently, however, the company has also been building commissioned games using its own technology, and in such cases, the developers who build the games have access to the very latest versions of the platform. The public version is usually many months behind.
Remix, then, emerged from an existing, but not yet released version of the technology, and it was only in the last few months that the company even realized what it had on its hands. In part, it seems, that was because, handed the opportunity to work on "Avatar" games for McDonald's and the Coca-Cola Company--almost certainly because both James Cameron and his Oscar-winning producing partner, Jon Landau, are on Multiverse's advisory board--Multiverse discovered that the asset rendering engine that was already part of the platform was capable of converting very high-resolution assets into Flash-capable low-res objects.

An image created using PandoraRovr based on the actual theatrical assets from 'Avatar.'
(Credit: Twentieth-Century Fox)
Now that the company has utilized Remix for both PandoraRovr and a Facebook "Avatar" game for Coke Zero, Multiverse is faced with the question of how best to deploy Remix. Bridges said that based on the excitement in Hollywood around what was being done for the "Avatar" games, he's been taking meetings with many film studios eager to see what can be done for their movies.
Still, while some--such as the company's own investors--might expect that Multiverse would spin Remix off into a separate product that would be sold to film studios or the developers who work on promotional projects for them, presumably for a pretty penny, Bridges said for now the plan is to stick to the company's long-standing business model and roll Remix out with a later version of the virtual world development platform.
That might not happen for six months or more from now, he predicted. For now, a small number of beta testers are working with it, and the company is holding on to Remix and may focus some of its energy in the interim on developing side projects for paying customers.
And those customers may well include the studios. While nothing concrete is in the works, Bridges sounded hopeful that films coming out this summer or winter will be accompanied by promotional games built using Remix. That would obviously please him as a Multiverse executive. But Bridges is also a self-professed fan boy, and because of that, he said he's excited about what might be coming down the pike.
"For those people who are like me, just huge consumers of (alternate-reality game) type content around movies (who are) seeking out more interesting promotional games," he said, "I think we're entering a golden age (and) a whole lot of creativity."
Daniel Terdiman is a staff writer at CNET News covering games, Net culture, and everything in between. E-mail Daniel.
 


James Cameron And The Avatar Movie Marketing Machine

Avatar -- Embrace Movie PosterAvatar Movie Poster Print - (22" x 34")

Marketing

Promotions

A man in a blue jacket, with a gray shirt underneath, in front of a microphone. The eye logo for the San Diego Comic-Con is seen in the background.
Cameron at the 2009 San Diego Comic-Con promoting the film.
The first photo of the film was released on August 14, 2009,[109] and Empire magazine released exclusive images from the film in its October issue.[110] Cameron, producer Jon Landau, Zoe Saldana, Stephen Lang, and Sigourney Weaver appeared at a panel, moderated by Tom Rothman, at the 2009 San Diego Comic-Con on July 23. Twenty-five minutes of footage was screened[111] in Dolby 3D.[112] Weaver and Cameron appeared at additional panels to promote the film, speaking on the 23rd[113] and 24th[114] respectively. James Cameron announced at the Comic-Con Avatar Panel that August 21 will be 'Avatar Day'. On this day the trailer for the film was released in all theatrical formats. The official game trailer and toy line of the film were also unveiled on this day.[115]
The 129 second trailer was released online on August 20, 2009.[116] The new 210-second trailer was premiered in theatres on October 23, 2009, then soon after premiered online on Yahoo! on October 29, 2009, to positive reviews.[117][118] An extended version in IMAX 3D received overwhelmingly positive reviews.[116] The Hollywood Reporter said that audience expectations were coloured by "the [same] establishment skepticism that preceded Titanic" and suggested the showing reflected the desire for original storytelling.[119][120] The teaser has been among the most viewed trailers in the history of film marketing, reaching the first place of all trailers viewed on Apple.com with 4 million views.[121] On October 30, to celebrate the opening of the first 3D cinema in Vietnam, Fox allowed Megastar Cinema to screen exclusive 16 minutes of Avatar to a number of press.[122] The three-and-a-half-minute trailer of the film premiered live on November 1, 2009, during a Dallas Cowboys football game at Cowboys Stadium in Arlington, Texas on the Diamond Vision screen, the world's largest video display, and to TV audiences viewing the game on Fox. It is said to be the largest live motion picture trailer viewing in history.[123][124]
The Coca-Cola Company collaborated with Twentieth Century Fox to launch a worldwide marketing campaign to promote the film. The highlight of the campaign was the website AVTR.com. Specially marked bottles and cans of Coca-Cola Zero, when held in front of a webcam, enabled users to interact with the website's 3D features using augmented reality (AR) technology.[125] The film was heavily promoted in an episode of the Fox Network series Bones in the episode "The Gamer In The Grease" (Season 5, Episode 9). Avatar star Joel David Moore has a recurring role on the program, and is seen in the episode anxiously awaiting the release of the film.[126] A week prior to American release, Zoe Saldana promoted the film on Adult Swim when she was interviewed by an animated Space Ghost.[127]

Books

Avatar: A Confidential Report on the Biological and Social History of Pandora, a 224-page book in the form of a field guide to the film's fictional setting of the planet of Pandora, was released by Harper Entertainment on November 24, 2009.[128] It is presented as a compilation of data collected by the humans about Pandora and the life on it, written by Maria Wilhelm and Dirk Mathison. HarperFestival also released Wilhelm's 48-page James Cameron's Avatar: The Reusable Scrapbook for children.[129] The Art of Avatar: James Cameron's Epic Adventure was released on November 30, 2009, by Abrams Books.[130] The book features detailed production artwork from the film, including production sketches, illustrations by Lisa Fitzpatrick, and film stills. Producer Jon Landau wrote the foreword, Cameron wrote the epilogue, and director Peter Jackson wrote the preface.
In a 2009 interview, Cameron said that he planned to write a novel version of Avatar after the film was released.[131] In February 2010, producer Jon Landau stated that Cameron plans a prequel novel for Avatar that will "lead up to telling the story of the movie, but it would go into much more depth about all the stories that we didn't have time to deal with", saying that "Jim wants to write a novel that is a big, epic story that fills in a lot of things".[132]

Video games

Cameron chose Ubisoft Montreal to create an Avatar game for the film in 2007. The filmmakers and game developers collaborated heavily, and Cameron decided to include some of Ubisoft's vehicle and creature designs into the film.[133] James Cameron's Avatar: The Game was released on December 1, 2009,[134] for most home video game consoles (PS3, Xbox 360, Wii, Nintendo DS, iPhone), Microsoft Windows and December 8 for PSP.

Action figures and postage stamps

Mattel Toys announced in December 2009 that it would be introducing a line of Avatar action figures.[135][136] Each action figure will be made with a 3D web tag, called an i-TAG, that consumers can scan using a web cam, revealing unique on-screen content that is special to each specific action figure.[135] A series of toys representing six different characters from the film are also being distributed in McDonald's Happy Meals in Argentina, Brazil, Canada, China, Colombia, the United States and Venezuela.[137]
In December 2009, France Post released a special limited edition stamp based on Avatar, coinciding with its worldwide release.[138]